Yes, the trend is in but are you willing to go to such measures to get the dramatic icy-blonde makeover? I came across this amazing article written by Augusta Falletta on going platinum blonde. It is so informative that I had no choice but to share with you. Lets see exactly how much time, money, and maintenance platinum-blonde hair takes.
Done by Jan-Marie Arteca, a colorist at Jeff Chastain Parlor salon in New York City.
First things first, there are a few things to consider. One main concern is the potential damage your hair will face.
Even when it’s done by a professional, bleaching your hair will damage it a bit. Because going platinum blonde usually means at least two rounds of a bleach process (and potentially a third or fourth process depending on how your hair reacts to bleach), it’s even more damaging than the usual blonde highlights. To minimize damage Arteca suggests following the tips above.
Besides the physical preparation of your hair, there’s the mental preparation of taking on a completely new look.
Once you decide to go platinum, here’s what happens first. Bleach is applied to the hair with a brush for what’s called the first process of color.
Cost: $200 and up
The first process of bleaching lightens hair from its darkest point. Because the bleach is first applied to the back of the head and then the front, the back is washed out before the front. This way, the bleach will be on the hair for the same total amount of time, ensuring an even color all over.
Next, heat is applied to the hair, and when it’s time, the bleach is rinsed out of the hair and the hair is blown dry.
Cost: This cost still falls under the $200 and up for the first process.
Heat helps bleach to process faster, so heat is applied to the front of the head to speed up the process, which will make the front and back a uniform color. The rest of the bleach is then washed out of the hair, and it’s blown dry to prepare it for the next process of bleach.
Peggy had dyed her hair within the past year, which is why the lengths of her hair didn’t lighten to the same blonde color as the roots.
Finally, a second round of bleach is applied all over the head for the second process. Once that is washed out, the hair is cut (which is optional but suggested), a toner is applied to the hair, and it’s blown dry.
Cost: $200 for process, $40 for toner, $125 for haircut and blow dry.
The second application of bleach takes the hair from blonde to an even lighter blonde. The toner is what eliminates the yellow tint in the hair, making it a true white blonde. While a haircut isn’t necessary, it’s usually a good idea to cut off some length to get rid of the damage at the ends after bleaching hair, Arteca suggests.
As for how it feels, Peggy says, “My scalp burned. Oh god, it burned. It felt like it was searing into my brain and I felt dizzy every time I thought about it. Especially when they put that toner in at the end.”
Total Time: 6 hours and 48 minutes.
Now, let’s go over the upkeep that platinum-blonde hair requires, shall we?
It’s definitely not low maintenance, and there are a few key changes you need to make to keep the blonde looking its best.
If you want to stretch the time between touching up your roots, Arteca suggests going to the salon every eight weeks for foil highlights instead of a single process of bleach. The highlights will help avoid the “banding” effect, which is what can happen when the new hair growth doesn’t match the mid-lengths of bleached hair.
As for the products you can use, here are Jan-Marie’s suggestions.
3. Purple Shampoo: Pravana Pure Light Sulfate-Free Brightening Shampoo, $17.10
4. Protein Mask: Moroccanoil Restorative Hair Mask, $33.99
5. Heat Protectant Spray: Biolage Thermal Active Setting Spray, $16
At the end of the day, here’s about how much money it costs to have platinum hair. Plus, you’ll have to factor in about $200 for maintenance every four to six weeks or so. Prices will vary by location and salon. In Los Angeles you could end up paying way more.