Yes, the trend is in but are you willing to go to such measures to get the dramatic icy-blonde makeover?  I came across this amazing article written by Augusta Falletta on going platinum blonde. It is so informative that I had no choice but to share with you. Lets see exactly how much time, money, and maintenance platinum-blonde hair takes.

We asked BuzzFeed employee Peggy Wang to walk through the process of going platinum from start to finish.

Done by  Jan-Marie Arteca, a colorist at Jeff Chastain Parlor salon in New York City.

First things first, there are a few things to consider. One main concern is the potential damage your hair will face. Read More