Yes, the trend is in but are you willing to go to such measures to get the dramatic icy-blonde makeover? I came across this amazing article written by Augusta Falletta on going platinum blonde. It is so informative that I had no choice but to share with you. Lets see exactly how much time, money, and maintenance platinum-blonde hair takes.
Done by Jan-Marie Arteca, a colorist at Jeff Chastain Parlor salon in New York City.